ANGIE TAYLOR ON COLOUR

CHAPTER SIX

• Be aware of what different colours mean internationally and how they change over time e.g green used to represent money yet now it is for the environment
• RED: stimulating, used with caution, attracts attention easily, can represent heat, power love, anger etc, use to highlight important elements
• YELLOW: highly visible and bright, bold when against a black background, used for nature, represent sunshine, happiness, brightness, illness, betrayal
• ORANGE: warmth, fire, energetic, cheerful, brash, healthy
• BLUE: cold, winter clarity, liquid, ice, detachment, calming, peaceful, metaphor for sadness, fairly conventional and accepted, 'safe' colour
• GREEN: nature, growth, renewal, nausea, envy, evil, safety
• PURPLE: regal colour, luxury, bravery, wealth, conceit, worn by larger than life characters,  use when you want your designs to be daring and exciting
• PINK: girls, toys, dolls, make up, feminine, used by the gay community, good when combined with blues and greys  
• BLACK: formal, powerful, mysterious, sophisticated, used as a background in design
• WHITE: purity, innocence, truth, cowardice, peace, as a background it creates open space simplicity