JON KRASNER ON TYPOGRAPHY

MOTION GRAPHIC DESIGN

"Kinetic forms of typography can convey emotions through graphic impact and movement. In many cases, type no longer reads as text but is perceived as physical shapes that create complex semiotic experiences through metaphor and movement" (page 39)

Krasner is saying here that text are no longer just words on a screen. They open up a whole new powerful tool for designing and attempting to evoke a reaction from an audience. A lot of thought has to be put into deciding how your text is going to move around the composition. I feel my complex storyboards enabled me to really think about each word and the meaning that it has. It also allowed me to see which words actually meant something, and which ones I didn't particularly need to emphasise as they are not significantly important.

Examples Continued

Extensive list of kinetic typgraphy examples

I found these extremely useful whilst conducting research for my project. There is a huge amount of work done on kinetic typography in the industry, which is great for inspiration for my own piece. I particularly enjoyed the RW Glenn - The Doctrine of Propitiation. The layout was clear and concise, simple and highly effective. Definitely something to consider when creating the title credits at the end of my piece.

Examples of Kinetic Typography

Again, here are some great examples of kinetic typography which really inspired my work and got me thinking about the way text and images can move around a space. This website provides a variety of videos ranging from videos that are based on film excerpts, adverts and many more.

Kinetic Typography Elements

What makes a good kinetic typography piece

This website makes some really interesting points, definitely something to consider for when I start production. There is a great emphasis on simplicity, especially when working with text. Timing is also a key factor, not to rush text and allow users time to read the message. It is essential to ask someone to watch my final piece before I submit it as when you are working on a project for long periods of time, you forget how it looks to your audience.

Day O Typography

I feel that even though this is extremely simplistic, it's really effective and entertaining to watch. The timing is perfectly synchronised and you can tell that a lot of effort has been put into it. I like the layout of the piece and how it revolved around the 'O' in the middle.


Day'O Typography from Julien Loth on Vimeo.

Kinetic Typography Tutorial

Good Example of working with kinetic typography in After Effects

In the above tutorial, it shows how to import files from Illustrator into After Effects and how they can further manipulated in this software. He reiterates the importance of precision when syncing your audio to textual words when they appear on screen to create a seamless effect.

Shop Vac Ad

Below is a great mtion graphics piece I came across online. It shows the importance of attention to detail. For example, the word 'dog' in the piece has a flicking tail on the end of the leter. It is things like this that make the piece so clever and entertaining. The journey through space as well is seamless; it flows and makes sense to the audience. There is also great focus on textures which are all of high quality and relevant ot the piece.