Angie Taylor and Kinetic Typography

"My understanding of kinetic typography is that the words should be used to convey moods or feelings, they don’t need to be the message, they are just there to support it. My feeling is that the words should echo the spoken words rather than simply repeat what’s being said."

The words on screen should support the message. Therefore when writing a script or using an excerpt from elsewhere, I need to connect with the meaning of it. The text should echo my response and feelings to the text itself.

http://www.angietaylor.co.uk/2011/09/16/kinetic-typography-techniques-for-after-effects/

Nick the Greek

Again, I feel this is a great example of kinetic typography. The words are synchronised perfectly with the movement on screen, and the effects and text have been specifically chosen to meet the represent a certain emotion of the dialogue.

The Hush Sound

A great example of kinetic typography and effective design.

Harry Potter Warner Bros Studios

On Monday, I visited the Harry Potter Studios in Watford. Although not necessarily focused on motion graphics, it was still a great experience that I feel is appropriate. We got to see the extensive sets, props and green screens that were used to create the iconic films. After playing a game of Quidditch myself in the green screen area, I was able to see the real life model of Hogwarts where they imposed the characters and positioned them into the model in post production.

Page Turn Tutorial

Files for Turorial

Two Page Turns

Below is a video I created with two page turns, instead of one. The tutorial I used did not include how to create new pages, so I experimented in After Effects and tried to copy the previous steps with a new page. For next time, I will make sure that the page images I use are the same size so that it fits within the book well.

Page Turn

For my final motion graphics piece, I'd like to feature a cook book that turns over the page to reveal recipes. That is why for my chosen tutorial, I am looking closely at using the CC Page Turn technique. I have looked closely at the tutorials I recently found, trying to adjust it to suit my own needs and preferences. Below is the first experiment I completed using a simple page turn effect. I want to try to include a few more pages, which the tutorials I looked at didn't include.

Final Flocking Example

Bird Flock Experiment One

Page Turn Tutorial

For my final motion graphics piece, I was considering creating the opening credits to a cookery programme. I wanted to include a recipe book which flips pages to reveal different recipes, credits, ingredients etc. Below is a really useful tutorial link I found online which introduces CC Page Turn, and so I will attempt to recreate this later on. It may even be something I wish too look at more in depth for my presentation.

Page Turn Tutorial

These two You Link Tutorials look quite useful as well, as they start to introduce masks as well.

Tutorial Part One
Tutorial Part Two

This is a more advanced tutorial providing information for multiple page turns:

Page Turns

After Effects

For both my advanced Motion Graphics artefact and Final Year Project I am going to try and use Adobe After Effects for the majority of the tasks. This is because I still feel quite unfamiliar with the software and would really like to learn some new skills this year. Today, I experimented with the puppet tool for the first time. I realised it's a great tool for manipulating graphics, yet for figures used in the one below, there needs to be more points to allow for much more movement. This will enhance the realism and smoothness of the whole project.

The video below I completed within the space of an hour and so there is definitely a lot of room for improvement. It was simply to give me an idea of the potential of this tool.

End Credits

These are the closing credits for Jamie Oliver's Christmas special. I really like this 'homely' feel or the cookbook, with the sketches and hand written notes inside. Something I may want to explore for my project.

Jamie Oliver Closing Credits

Drink Aware

Whilst looking online I came across this video which I really like. The graphics are simple yet still really effective and the message is delivered successfully. I also like the use of colour in it.

Drink Aware Advert